Method and coverage

How we decide what goes in, and what we will not claim.

Sources

We collect from public sources only: company newsrooms and press wires, regional and trade news, public filings for listed companies, competitors' own store locators, careers feeds, and NOAA severe-weather reports. We do not use customer data, private permit exports or anything a subscriber gives us in confidence to produce another subscriber's briefing.

Evidence status

• Verified A primary source (company statement, filing, locator, agency report) confirms the fact, and an editor has checked it.
• Corroborated Two or more independent sources agree, or a primary source exists but a detail is still open.
• Unverified A single secondary source, or a derived signal. We publish these only as verification tasks, never as facts.
• Disputed Sources conflict. Not published until resolved.

Rules we hold ourselves to

• A location missing from a store locator is not a confirmed closure.
• Job postings are recruiting activity, not proven headcount growth.
• Severe-weather exposure near a location is not confirmed damage or guaranteed repair demand.
• Permit valuation is not distributor-addressable revenue.
• Ten articles about one announcement are one development, not ten.
• A filing type or a headline category is not an operating event. A fund buying shares is not an acquisition.
• Missing data is reported as a gap, never as "nothing happened".
• Interpretation is labelled as our read and kept apart from what happened. Nothing generated by software becomes a fact without an editor.
• We show one authoritative event date, separate from publication and first-observed dates. Where we cannot establish it, we say so.
• We do not publish numeric threat scores. Priority is a placement decision explained in words.

Territory model

A territory is an explicit list of states; you can note the metros you care about, and we use that to write the "why it matters" line. Matching is done at state level. We do not claim delivery-radius or drive-time precision.

Editorial review

Every issue and every alert is reviewed and approved by a person before it is published. Corrections are published as a new version of the issue; earlier versions stay readable.

Current collector status